Gogola styling: Lily Collins x GUNIA project, Rosalia x ZHILYOVA, Emma D'arcy x Nomis, Julia Fox x TTSWTRS, Kourtney Kardashian x TTSWTRS, Latto x ZHILYOVA, Khloe Kardashian x TTSWTRS, Young Emperors x SINOBI, Grimes x TTSWTRS
How to get the celebrity stylist to respond, gift items that will definitely be used, and cooperate with stylists with benefit for the brand: insights from Avigail Collins, celebrity stylist
Speakers
Aviagail Collins
Renowned for her visionary styling and ability to set trends, Avigail will share her expertise in creating compelling visual narratives and working as a celebrity stylist. ex Kim Kardashian’s stylist, stylist for St Vincent, Brett Gelman and more.Â
Nadia Pahava
Head of PR at Gogola agency, with 6 years in public relations, our Head of PR brings a wealth of knowledge and experience in brand communication.
This webinar is ideal for: brand owners, PR professionals, brand managers, marketers, and anyone eager to learn how to build your relationships with stylists and ensure that A-list celebs wear your brand.Â
Program
Intro
Avigail’s story. Who is a celebrity stylist? What do they do? How do you succeed as a celebrity stylist?Daily routine of a celebrity stylist
Work of a stylist
Why does the brand need to cooperate with celebrity stylists?Main things about cooperation with a stylist (complications that do not seem obvious) Collaborations and partnerships. Seasonality. Preparing for big events (Oscars, Met Gala, etc.). Customization (for concerts or other events).
PR & celebrity stylist
How PRs build relationships with stylists. Letters and what is important in them. Lookbooks vs links. How to stand out in the "Inbox" of a stylist. Number of letters and follow ups. How to keep a relationship going.
Stylists and PRs: relationships and how to build them
How PRs build relationship with stylists. Â E-mails and what matters in them. Lookbooks vs links. How to stand out in the stylist's inbox. Number of pitches and follow ups. How to keep the relationship going.
Q&A session
You will have the opportunity to ask your questions live.
Interactive summary
Attendees
will gain
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When you purchase a webinar, you get: — a recording — a presentation with notes — an outtake of the most important points with additional templates and sources, including fashion-related sources from our zine.
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